Letterboxing may have an impact now Re: [Peakoil] "It will be worsethan the drought"

[Adrian Whitehead]

Further to my point this came from a discussion on a Victorian forest list
about messaging on issues.

"At a recent workshop I attended, it was shown that the percent of the
population that can easily understand the information the Greens produce is
about 2%! It's pitched at the intellectuals, not the taxi drivers and
factory worker. There's too many big words and lengthy sentences. We're
talking about busy people who aren't necessarily wanting to know about
environmental issues, have no deep concern and don't want a lesson in
ecology. So too much complexity turns them off. Media workshops I've been to
and experienced media people say the same. It's got to be ridiculously
simple. Unfortunately we can't get 1000 word articles in the Herald Sun each
week. Not that many would read them anyway."


Adrian

-----Original Message-----
From: peakoil-bounces+adrian=ecoaction.net.au at act-peakoil.org
[mailto:peakoil-bounces+adrian=ecoaction.net.au at act-peakoil.org] On Behalf
Of Alex P
Sent: Monday, 12 September 2005 10:09 AM
To: peakoil at act-peakoil.org
Subject: Letterboxing may have an impact now Re: [Peakoil] "It will be
worsethan the drought"

We discussed letterboxing many months ago, but now I think it would have a
much greater impact. I might dust off the trifold and see if it needs
updating. It's a leaflet for grabbing attention, whereas Keith's leaflet is
about providing as much information as possible. Which leaflet would work
best where?

Alex
O4O4873828

ACT Peak Oil discussion list
http://act-peakoil.org


On Sun, 11 Sep 2005 17:47:09 +1000, "Leigh Kite" <lkite at tpg.com.au> wrote :

> Sit back and enjoy the crisis.  ;)
> 
> 
> ----- Original Message -----
> From: "Keith Thomas" <keith at evfit.com>
> To: "ACT Peak Oil discussion Oil discussion" <peakoil at act-peakoil.org>
> Sent: Sunday, September 11, 2005 7:37 AM
> Subject: [Peakoil] "It will be worse than the drought"
> 
> 
> > The Canberra Times (in its guise as the Sunday Times) has the 
> > headline today "It will be worse than the drought: How petrol prices 
> > are threatening life as we know it".
> > 
> > The articles under the headlines focus on the string of towns 
> > between Canberra and the holiday coast, predicting $1.70 litre by 
> > Christmas and printing quotes like:
> > 
> > "It's not just tourism operators - no matter what business you're 
> > in, everyone is suffering."
> > 
> > "People are going broke ... some businesses will go under."
> > 
> > The boosters are there, too, of course, and their words are worth 
> > studying.  The south coast mayor is clutching bravely at straws:
> > 
> > "This area has one of the highest rates of population growth of all 
> > [local government areas] in the country and we are anticipating much 
> > more growth in the next 15 years." The reporter interpolates: Mr 
> > Hede (the mayor) said that despite rising fuel prices, the region 
> > was attracting enormous interest from commercial developers 
> > including Woolworths and Coles. "I'm sure they've done their 
> > homework and have factored prices into business models". He hopes!
> > 
> > Others back here in Canberra are predicting the stay-at-homes here 
> > will boost consumer spending in Canberra, but the ACT Tourism chief 
> > executive was less optimistic: "We need other people to come here. 
> > More locals won't help our cause, it just circulates dollars around 
> > the ACT economy and doesn't attract interstate dollars."
> > 
> > It is my guess that almost everyone who has booked their holiday 
> > accommodation will still make their pilgrimage to the coast, but 
> > will spend more money on fuel and less on everything else, including 
> > driving around the coast, so that Canberra loses, the small towns 
> > along the way lose and the tourism-related businesses on the coast 
> > lose.  The oil companies will be the only gainers + the people who 
> > don't get involved in motor accidents with (a) less driving and (b) 
> > slower, fuel-saving driving .
> > 
> > The story is opening the lid on peak oil.
> > 
> > I'll letterbox today.
> > --------------------------------------------
> > Keith Thomas
> > www.evfit.com
> > --------------------------------------------
> > 

> 


_______________________________________________
Peakoil mailing list
You are subscribed as adrian at ecoaction.net.au
http://act-peakoil.org/cgi-bin/mailman/options/peakoil/adrian%40ecoaction.ne
t.au