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<DIV class=OutlookMessageHeader lang=en-us dir=ltr align=left><SPAN
class=015432506-28022006><FONT face=Arial color=#0000ff size=2>[Campaign
Officer] The forces of good triumph yet
again!!!! </FONT></SPAN><BR></DIV>
<DIV></DIV>
<DIV class=Section1>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The ad is back
on<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">…….<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal
style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><A
name=2006/02/28-1107-3447><B><FONT face=Arial size=2><SPAN lang=EN-US
style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Arial">Free TV gets a
lesson in climate change</SPAN></FONT></B></A><FONT face=Arial
size=2><SPANSTYLE='FONT-SIZE:10.0PT;FONT-FAMILY:ARIAL'><SPAN lang=EN-US
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><I><FONT face=Arial size=2><SPAN lang=EN-US
style="FONT-SIZE: 10pt; FONT-STYLE: italic; FONT-FAMILY: Arial">Crikey reporter
Sophie Black writes:<BR></SPAN></FONT></I><FONT face=Arial size=2><SPAN
lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><BR>Free TV must have
looked up the chapter on climate change in their science textbooks since
rejecting South Australian company SolarShop's ad last Friday – the TV
classification and approval body announced yesterday afternoon that it would
reinstate the ad in its entirety.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="LINE-HEIGHT: 130%; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><FONT
face=Arial size=2><SPAN lang=EN-US
style="FONT-SIZE: 10pt; LINE-HEIGHT: 130%; FONT-FAMILY: Arial">Commercials
Advice (CAD), a branch of FreeTV, initially rejected the ad scheduled for
Adelaide TV (after first approving it) on the grounds that Dr Tim Flannery's
statement – "Climate Change is the greatest threat facing humanity today” – was
"problematic." But they've since decided that Flannery has the authority to back
up his claim. <BR><BR>"Whilst this has been unfortunate to say the least and
damaging to the SolarShop, which can ill afford to have its $50,000 TV campaign
diluted like this, what it has done is served a very positive purpose – it has
raised the focus of the average Australian on the seriousness of climate
change," a spokesperson for SolarShop told Crikey. <BR><BR>FreeTV's chief
executive Julie Flynn told the <I><SPAN
style="FONT-STYLE: italic">SMH</SPAN></I> that "we have just cleared the ads
after strong representation from the advertiser that Dr Flannery is an authority
in his own right." <BR><BR>Greens Senator Christine Milne told Crikey: "The key
thing here is that Free TV is making a decision about what the public can hear
in a political context. Their level of ignorance on climate change is a concern,
as is the level of political intimidation in this country..." <BR><BR>"I find it
absolutely bizarre that this is even a controversial matter when the rest of the
world is clear that climate change is the single most important environmental
issue," <st1:PersonName
style="BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: url(res://ietag.dll/#34/#1001); BACKGROUND-REPEAT: repeat-x"
tabIndex=0 w:st="on">Me</st1:PersonName>mber for <st1:place w:st="on"><st1:City
w:st="on">Adelaide</st1:City></st1:place>, Labor's Kate Ellis, told Crikey,
"meanwhile, we're arguing over what we can and can't say in an ad."
<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal
style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto"><FONT
face="Times New Roman" size=3><SPAN lang=EN-US
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Christal
George<BR></SPAN></FONT><FONT face=Arial size=2><SPAN lang=EN-US
style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Corporate Ethics
Researcher<BR>Centre for Australian Ethical Research (CAER)<BR><st1:address
style="BACKGROUND-POSITION: left bottom; BACKGROUND-IMAGE: url(res://ietag.dll/#34/#1001); BACKGROUND-REPEAT: repeat-x"
tabIndex=0 w:st="on"><st1:Street w:st="on">PO Box</st1:Street>
229</st1:address>, Belconnen ACT 2616<BR>Ph: +61 2 6201 1957<BR>Fax:
+ 61 2 6201 1987<BR>E-mail: <A title=mailto:psloane@caer.org.au
href="mailto:cgeorge@caer.org.au">cgeorge@caer.org.au</A><BR>Web: <A
title=http://www.caer.org.au/
href="http://www.caer.org.au">www.caer.org.au</A></SPAN></FONT><o:p></o:p></P>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P></DIV><BR>--------------------<BR>IMPORTANT:
This e-mail does not take into account your personal investment objectives,
financial situation or needs. It is important for you to consider these matters
thoroughly and you may wish to seek independent advice from an accredited
financial advisor.<BR><BR>This e-mail (and any attachments) is confidential and
for those to whom it is addressed. It should not be reproduced or disseminated
unless authorised. Please tell me if you receive this message in error. CAER Pty
Ltd accepts no responsibility for the use of any attachments and/or corrupt
files. The contents and opinions expressed are not necessarily those of CAER Pty
Ltd.<BR><BR>
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